13 ways to go viral on instagram 2025

Instagram is indeed a prominent social media platform for growing an audience and building a strong profile. For many people around the world, becoming popular on Instagram might seem impossible, but remember, everyone has to start somewhere.

One strong way to get your hands on instagram is to go viral with a post or reel. Many believe that a post can go viral only by pure coincidence. But if we do a reality check, it simply emphasizes the determination of the user.

In 2025, if you want to create an everlasting impact on social media, then it’s the perfect time to know how to get viral on instagram. Keeping this concern, we’ve compiled 13 ways by which you can go viral on instagram, making a huge impact online.

#	Strategy	Why It Matters
1	Be Consistent	Builds trust with audience and algorithm
2	Use Paid Ads	Boosts visibility fast
3	Collaborate with Influencers	Taps into bigger audiences
4	Post Unique, High-Quality Content	Stands out from competition
5	Know Your Followers	Tailor content that resonates
6	Unique Brand Identity	Creates lasting impressions
7	Follow Trends	Stay relevant and relatable
8	Engage With Others	Builds community and visibility
9	Study Competitors	Learn faster and smarter
10	Use Analytics	Make data-driven decisions
11	Optimize Bio	First impression matters
12	Build a Strategy	Stay organized for better growth
13	Hashtag Research	Reach bigger, right audiences

13 Strong ways to go viral on instagram in 2025:

Even if you've been using Instagram for a while, it's still important to make sure you've got the basics covered before levelling up. So, let’s dive into 13 easy ways to go viral on Instagram in 2025.

1.Being consistent with the posting:

Consistency is something that isn’t earned overnight. 
Whether it’s a YouTube channel, a Twitter profile, or an Instagram page, as long as you remain consistent in posting, people will notice you, and the algorithm will favour your content as well. 
Well, let me tell you it’s not just about consistency. For example, you’re sharing content every day, but if you’re posting it at 12 am when a majority of your audience is sleeping, then obviously, you’ll receive no engagement.
To gain more traffic on your page, you need to focus on ideal uploading times. So, first, research the timings when most of your audience is active, then hit upload.

2.Paid Ads:

We’ll have to accept the fact that Paid ads are the bread and butter of successful businesses. And knowing that social media is the hub for online marketing, most of the brands invest in it to get the most from it.

The most amazing thing about paid advertising is that it won’t cost you a lot, as the average price is between $0.20 and $2 per click. Here are some other compelling benefits of Paid advertising:

1. Your brand appears quickly in front of the right audience.
2. You can choose exactly who sees your ads.
3. Ads can bring quick traffic and sales.
4. You get clear data to see what’s working.

3.Collaboration with influencers:

The other prominent and emerging way to go viral on instagram is collaborating with influencers or influencer partnerships. Let us clear this term by quoting an example for it:
Let’s say a small sneaker brand is running solid content—nice product photos, regular posts, maybe some paid ads. They could attract a few thousand likes and gain a noticeable increase in followers. Cool, right?
Now flip the script. Imagine that same brand gets someone like Neymar or Zendaya to casually wear their shoes in an Instagram Story. Suddenly, they’re flooded with hundreds of thousands of likes, follows, and shares— all because the right face wore the right thing at the right time.
The lesson? Ads work, but influence moves culture. Partnering with people your audience already loves can take your brand way further, way faster.

4.Posting unique and high-quality content:

The quality of your content matters a lot. Try to make something new and different than your competitors to get noticed and perceived differently.  If you post something exactly similar to your competitors, then you’ll end up being red flagged for copying other people’s content. 

Instagram mainly focuses on video content (reels), so try to make every second count. Make your content worthy enough to watch again and again. 
Here’s how you can focus on doing great at this:

• Know what works best for you – Check which type of content gets more likes, views, or comments on your page.
• Don’t ignore other formats – Even if one type performs better, use both videos and photos to keep your content balanced.
• A mix is powerful – Using different content types helps you reach more people and keeps your page interesting.

5.Having a great knowledge of your followers:

Your followers are like your digital family, make sure you take care of the factors why they chose to follow you in the first place. An online tool or an algorithm couldn’t help making your post viral if you don’t know how to target your audience. 

The most important thing is to understand what your viewers want to see, fulfill that need, and deliver them your best content. However, you can follow these instagram viral tips to engage our followers:

• Use stories + polls: Quick: fun ways to get people to interact with you.
• Reply to comments:  Show love back and build real connections.
• Share behind-the-scenes:  Let followers see the real, unfiltered you.
• Ask questions in captions: Start conversations and boost engagement.

6.Unique Brand Identity:

Of course, to make a strong and valuable presence, you need to create something unique about your brand that stays in the minds of users. Your Online presence should mark the true identity of what you are and what you deliver. 

Other than that, focus on the visual aesthetics and the way you present your content to your audience. Let’s understand it with an example:

Imagine your first post in January is a cozy holiday photo, then suddenly you share a random illustration, followed by a meme from a trending TV show, and then a serious quote from a famous author. It feels a bit all over the place, and visually, it’s kinda messy. Therefore, try to maintain a specific theme of your page.

7.Keep an eye on trending events:

One of the smartest tips to go viral on instagram is to stay in the loop with what’s trending. Here’s why that matters:
When you post about trending topics, it tells your audience you're tuned into what’s happening right now.

• When you post about trending topics, it tells your audience you're tuned into what’s happening right now.
• Whether it’s a viral meme, a big event, or a popular show, jumping on trends helps you stay relatable.
• Hot topics naturally pull in likes, comments, and shares.
• It adds variety to your feed and keeps things from feeling too predictable.

8.Get engaged with other people’s content:

If you’re wondering how to get viral on Instagram, it all starts with genuine interaction. That doesn’t just mean liking posts or scrolling past content; it means actually engaging. 
Visit your followers’ pages, leave thoughtful comments, and support their content the way you’d want them to support yours. Going a step further, tag others in your posts or stories when it makes sense.
Also, when you comment, avoid quick emoji drops or generic replies; to be honest, they feel robotic. Instead, take a few seconds to write something real, even if it’s short. That kind of real connection is exactly what you need to build momentum and eventually go viral on instagram.

9.Checking on competitors:

Once a wise person said, “If you want to be the best, learn from the best.” Your competitors are your real motivators; seek strategies from them. Whenever you get the opportunity to learn something different about instagram viral posts, just go for them. 
Now, to help you to the fullest, here we’ve compiled some of the best tips to stay ahead of your competitors:

1. Watch what type of content they post: See what topics or formats work well for them.
2. Note their posting frequency: Pay attention to how often they share new content.
3. Study video length and captions: Check if shorter or longer videos perform better, and how detailed their captions are.
4. Take notes on what works:  Look for any patterns or strategies that seem to boost views and interaction.
5. Don’t copy, just adapt: Use their approach as inspiration, but always put your own twist on it.

10.Seek Help from Instagram’s analytics:

To keep your instagram profile up to date, you need to do some analysis for a smooth flow. The instagram analytics will give you clear insights into how well your posts are doing and which posts are going viral on instagram. Moreover, you also need to focus on:

• Your followers’ gender, age, and demographics
• Number of likes per post
• The times your followers are most active
• Number of engagements on your content.

Once you’ve gathered the right insights, you can start modifying your Instagram activity to match your goals.

11.Optimize your Instagram Bio:

To perfectly optimize your bio, you’ll need to make certain adjustments like:

• A simple description of what your page is about
• Your brand’s identity or slogan
• A clear CTA 
• The link to other social media accounts (If any)

Note that your instagram bio only contains 150 characters. You need to choose powerful and impactful words to determine the purpose of your brand.

12.Build a proper Instagram Marketing Strategy:

If you’re trying to figure out how to get viral on instagram, then you might need a proper strategy or roadmap to get started with. But how on earth would you create a perfect instagram marketing strategy that can help you go viral? Well, mention not, here’s how you can excel in it:

• Set one clear goal per campaign:

Focus on just one thing (like engagement or reach) to keep your strategy sharp.

• Give each format a role:

Use Reels for reach, carousels to educate, and stories to connect more personally.

• Try something new:

Create content series that people want to save. For example, post something helpful every Monday like “Quick Growth Tips” or fun reels like “1-Minute You’ll Relate To.”

13.Do a proper Hashtag research:

Hashtags can really help you to get viral on instagram. With the use of relevant hashtags, you can reach upto a large community of your intended audience. 

Hashtags have got the power to rank your content in your niche, giving you a solid chance to go viral. Before posting, make sure to do proper hashtag research on the specific topic to gain more traction.

Summary:

Going viral on instagram is not impossible in 2025. Yes, it’s true, sometimes it’s your fate that helps your content go viral, but most of the time it’s you, your efforts, your strategy, and obviously your hard work.

With a proper roadmap and following the updates, tips, and strategies like posting consistently, getting engaged with followers and optimizing your instagram, you can achieve the milestone of getting your content viral on instagram. Keep at it, and best of luck on your journey.